Psyched about the new O.C soundtrack? Jeans cost more than your iPod? Don't know how to pronounce Sufjan? If the similarities have caused you to spit out your Starbucks/Evian by now, looks like you're a yupster, my friend. You bought a three-day Lolla pass to impress your friends with your love for obscure music, but you'll only make it to one. Odds are it'll be Sunday. Break out those corporate credit cards: More than just that Postal Service guy's band will make it (secretly) worthwhile.
Your pre-party = Bongo Room (South Loop)
Gather up your fellow yupsters for some pancake-centric brunch. Portions are mammoth and decor can rival your own Ikea-splattered loft. Don't forget the bloody mary/mimosa to swirl around while recapping your hand-printed Lolla schedule. The wait will definitely be a long one, so if you plan on catching those opening-slot, rough indie acts, hit the Bongo early.
Your field guide
When in doubt, follow the kids with angular haircuts and pale skin. This festival's full of the indie pop that you love, every stage, every day.
Your after-party = Rockit Bar & Grill
Strut your new band knowledge on the other side of the velvet rope. Rockit's got the swagger you're looking for: sleek dress code, borderline pretentious vibe. Resident DJs spin mixes of most of the stuff you heard at Lolla. Cocktails and eats are a little pricey: $10 for a "Rocktail" and about the same for a burger, but it's a good backdrop from yupster conversation, whatever that may be.
Does this sound nothing like you? Check out our other Palooza Profiles:
Beat Junkie
Crazy Zen Dancer
Neo-Hipster
Sun Soaker