Formerly: This building at Chicago and the river has seen a lot of history and evolution. Once the Montgomery Ward warehouse, the structure is now home to a variety of businesses. Until recently, one of them was Kitsch'n, the downtown/near north outpost of the famed and beloved Roscoe Village spot. Now, the owners of Kitsch'n have gone in a different direction and opened The Fifth, so named as it's their fifth effort in the food and drink business.

It's impossible to talk about The Fifth without mentioning its social media campaign. In this case; being media savvy makes you pocket savvy as well, as Twitter followers are privy to occasional promotions such as receiving 50 percent off the entire bill. The owners bank on the prospect of a significantly cheaper meal making it well worth it to expend the effort to click 'follow.'

The space itself is modern and sleek, with the requisite low leather couches and funky chairs and lamps that you apparently simply must have if you're opening a bar/restaurant for twenty-somethings within eyeshot of the Loop. The food, while delicious, doesn't buck any trends either, and the meat-of-the-moment wagyu beef burger is on the menu.

Main courses run between $10-20 here, and there's a pleasant surprise in the form of ice cream shots with a wedge cookie for dessert.

Average cost: $10-$20

Centerstage Reviewer: Bill Burman